Pembroke Mall

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Address: 4554 Virginia Beach Blvd, Virginia Beach, VA, 23462

Stores: 100
Hours:
10:00 - 21:00 ( Mon - Sat )  12:00 - 18:00 ( Sun )  
Phone: 757-497-6255
About

Pembroke Mall is an enclosed shopping mall located in Virginia Beach, Virginia, United States. Opened in March 1966 as the first shopping mall in the Hampton Roads MSA, it currently comprises more than 100 stores, including anchor stores Kohl's, Sears and Stein Mart, as well as a food court, and a movie theater owned by Regal Cinemas. Pembroke Mall is managed by Jones Lang LaSalle.

History

The site of Pembroke Mall was originally occupied by farm land. Construction began on the mall in March 1965; a year later, the mall's twenty-one stores opened to the public. Sears and Miller & Rhoads, respectively the western and eastern anchor stores, opened shortly afterward; besides these two anchor stores, the mall also featured an Woolworth dime store near the middle.

A 1981 expansion added local department store Rices Nachmans as a third anchor store; four years later, Allentown, Pennsylvania-based Hess's acquired the Rices Nachmans chain and re-branded all stores as Hess's.

Miller & Rhoads closed its location at Pembroke Mall in 1990; within a year, the former Miller & Rhoads space was replaced with Uptons, a chain based in Atlanta, Georgia. Hess's sold its Hampton Roads area stores to Proffitt's in 1993; subsequently, Proffitt's sold all of its area stores to Dillard's in 1998. Stein Mart was also added as an anchor next to Uptons in the mid-1990s.

By the mid-1990s, Pembroke Mall started to lose tenants, primarily to newer and larger malls in the area, including Lynnhaven Mall and Military Circle Mall (now The Gallery at Military Circle). In 1997, the entire Woolworth chain was shuttered, leaving a large vacancy in the mall; two years later, Uptons closed as well, followed by Dillard's in 2002.

In 2003, the mall's management embarked on a mall-wide redevelopment. New floor tiles were laid throughout the entire concourse, and several restaurants opened on the periphery. Kohl's, a department store chain based in Wisconsin, opened its first Hampton Roads location in the former Uptons space that year. Other additions included a food court in the mall's southern wing, as well as several national chain tenants, such as Pacific Sunwear and Hot Topic. Freight Liquidators, a local furniture store, also briefly operated in the former Dillard's space.

In 2006, most of the mall's northern wing (including the former Dillard's) was demolished for redevelopment; no official plans have yet been announced for what the redevelopment will comprise.
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